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Using data from the 2019 Florida Youth Tobacco Survey (N = 10,776), we conducted logistic regression models on adolescent vaping status (experimental and current vaping) by nondaily and daily use of social media platforms - Facebook, Instagram, Twitter and Snapchat, controlling for other confounders. Our study examined the association between social media use and vaping among adolescents. With the growing popularity of vaping, evidence has emerged about the association between social media use and vaping among adolescents, possibly because of the proliferation of e-cigarette advertisements and other related content on social media.
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In addition, it is important to develop counter-marketing campaigns targeting social media platforms that adolescents most frequently use (eg, Instagram, Snapchat), strict age restrictions, and regulatory actions at the policy level.
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Public health interventions are needed to promote education and brief counseling about social media use in schools, households, and clinics. What are the implications for public health practice? This study highlights the potentially stronger influence of Snapchat (daily and nondaily), Instagram (daily use), Facebook (nondaily use), and Twitter (nondaily use), on experimental and current vaping among adolescents in Florida. With the growing popularity of vaping and the proliferation of e-cigarette advertisements on social media, evidence has emerged about the association between social media exposure and vaping.